Our Story: From Family Kitchen to America's Homes

The Valor Cleaners story began in a small kitchen in California, where our founder Sarah Martinez was frustrated with the harsh chemical smells of traditional cleaning products. As a mother of three young children, she wanted products that were effective but also created a pleasant atmosphere in her home.

After months of research and experimentation, Sarah developed the first Valor Cleaners formula—a dishwashing liquid that cut through grease while filling her kitchen with the gentle scent of lavender. Her neighbors started asking for bottles, then friends, then friends of friends.

What started as a solution for one family quickly became a mission to help families across America create homes that don't just look clean, but feel welcoming and smell amazing. Today, we're proud to serve over 100,000 families nationwide, with products in independent stores, regional chains, and online marketplaces from coast to coast.

Our commitment remains the same as it was in that first kitchen: to create cleaning products that work exceptionally well while making your home a more pleasant place to be. Every formula is still tested in real family homes, and every scent is chosen for its ability to create positive emotions and lasting memories.

Our Approach

Quality You Can Trust, Scents You'll Love

We believe that the products you use in your home should enhance your life, not compromise it. That's why every Valor Cleaners product is formulated with three non-negotiable principles: exceptional cleaning power, family-safe ingredients, and fragrances that create positive experiences.

Our unique approach combines professional-grade cleaning effectiveness with carefully curated scents that transform routine chores into moments of sensory pleasure. Whether it's the energizing burst of citrus that starts your morning dishwashing routine or the calming lavender that helps you unwind while tidying up in the evening, we design our products to work with your lifestyle, not against it.

We source our fragrances from the same suppliers used by premium candle and personal care brands, ensuring that every scent is sophisticated, long-lasting, and never overwhelming. Our cleaning formulas are developed in partnership with chemists who specialize in both efficacy and safety, creating products that deliver professional results while being gentle enough for daily family use.

The values that guide everything we do

What Drives Us Every Day

  • Quality First

    Every formula is rigorously tested for effectiveness, safety, and scent quality. We never compromise on ingredients or performance. Our products must earn their place in your home by delivering exceptional results, every single time.

  • Family Safe

    We formulate every product with families in mind. Safe for children, gentle on sensitive skin, and free from harsh chemicals that can irritate or harm. Your family's health and safety are our top priority in every decision we make.

  • Continuous Innovation

    We're constantly researching new scent combinations, improving our formulas, and listening to customer feedback. Innovation isn't just about new products—it's about making every aspect of your cleaning experience better.

The Science of Scent and Emotion

Did you know that scent is the sense most closely linked to memory and emotion? At Valor Cleaners, we don't just add fragrance to our products—we carefully craft scent experiences that enhance your daily life.

Our fragrance team works with aromatherapy principles to select scents that not only smell beautiful but also support your well-being. Citrus scents energize and uplift your mood during morning cleaning routines. Lavender promotes relaxation and stress relief for evening tasks. Fresh, clean scents like ocean breeze create a sense of accomplishment and satisfaction.

We currently offer over 15 unique fragrances across our product line, each one chosen for its ability to create positive emotional associations with cleaning tasks. Our customers often tell us that they actually look forward to cleaning because of how our products make them feel.

This isn't just marketing—it's science. When you enjoy the process of cleaning, you're more likely to maintain a clean, organized home. When your home smells amazing, you feel more relaxed and proud of your space. When cleaning becomes a pleasant sensory experience, it stops being a chore and becomes a form of self-care.

Our Promise to You and Your Family

As we continue to grow, our commitment to you remains unchanged. We promise to never compromise on quality, safety, or the sensory experience that makes Valor Cleaners special.

We're constantly working on new innovations—from sustainable packaging solutions to new scent discoveries that will delight your senses. We're expanding our product line thoughtfully, always with the same attention to detail and family-first approach that has defined us from the beginning.

Most importantly, we promise to listen. Your feedback shapes our products, your needs guide our innovation, and your satisfaction drives our success. We're not just a cleaning products company—we're your partners in creating a home that looks beautiful, smells amazing, and feels like the sanctuary you and your family deserve.

Thank you for trusting Valor Cleaners with your home. Thank you for being part of our story. And thank you for helping us prove that cleaning products can be both effective and delightful.

Here's to clean homes, happy families, and the beautiful scents that make every house feel like home.